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How an ATS Improves the Applicant Journey

The article explains how ApplicantStack's ATS enhances the applicant journey by providing branded recruitment marketing, automating stage-based communications, simplifying application submissions with resume parsing, and creating a seamless, personalized experience from job posting to candidate communication.

Welcome to our How To Hire Your Next Employee Series. Whether you are a new or veteran hiring manager, this series can help you improve your recruiting processes, find employees faster, and reduce costs.

The Applicant Journey

This post describes the hiring process from the applicant’s point of view, known as the applicant or candidate journey. The applicant journey is crucial, and the ApplicantStack candidate interface is designed to create an exceptional experience.

Branded Recruitment Marketing

With ApplicantStack, you can brand your recruitment marketing or use default layouts. Branded postings reflect the look and feel of your website, allowing candidates to engage with your employer brand from the first point of contact.

The Applicant Moves Through Stages Along The Applicant Journey

A stage refers to a specific step in the hiring process, such as the interview or manager review stage. As applicants move through the process, their stage changes in the system, which can trigger automated actions like sending personalized emails. For example, changing an applicant’s stage to "Do Not Pursue" can automatically send a rejection email.

The Applicant Sees Your Job Posting

The job posting is the first point of contact. Candidates can find your posting on job boards, social media, or your careers page. Branded postings help engage candidates immediately.

Application

When candidates click your posting, they are taken to your application (called a ‘Questionnaire’ in ApplicantStack). The system makes it easy to upload resumes via Dropbox or Google Drive and allows for flexible settings, such as enabling or disabling cover letter uploads.

ApplicantStack Eliminates Redundant Processes

ApplicantStack parses contact information from uploaded resumes, so applicants don’t have to reenter their details repeatedly, reducing frustration and saving time.

Personalized Candidate Emails

After submitting an application, candidates receive a personalized confirmation email. If they are a good fit, you can reach out immediately. This prompt communication shows professionalism and respect for the applicant’s time.

Candidate Screening

ApplicantStack allows for prescreening using questionnaires, including knockout questions that filter out unqualified candidates. If a candidate is eliminated, the system can send a personalized rejection email. If they pass, they may receive a more extensive questionnaire, depending on your process.

No-Hassle Reference Checks

Applicants can enter references during the application process. If they reach the ‘Reference Check’ stage, ApplicantStack automatically emails the references, saving time and eliminating bottlenecks.

Interview Scheduling Reinvented

If candidates pass screening, they are invited to schedule an interview. ApplicantStack integrates with Google and Office365, showing only available time slots for all interviewers. This self-scheduling feature keeps the process efficient and reduces drop-offs due to scheduling hassles.

Job Offer

Once background and reference checks are complete, you can send a job offer email with an electronic signature option, allowing applicants to accept immediately. ApplicantStack ensures candidates move through stages as quickly as your team processes them, with task reminders for hiring team members to maintain momentum.

ApplicantStack Reports

Reporting features help identify bottlenecks in your hiring process, allowing for continuous improvement of the applicant journey.

How to Hire Your Next Employee

This post is part of a series covering each step in the hiring process:

  • Create a Job Description
  • Define Your Hiring Criteria
  • Post Job to Job Boards
  • Candidate Screening
  • Schedule Interviews
  • How to Conduct Interviews
  • Collecting Team Feedback
  • Making Your Selection
  • Extending The Job Offer
  • The Onboarding Process–Steps and Checklist